The meaning of Grey

Gray, the result of the union between black and white, is a calm and reassuring color that helps to manage and appease emotions, stimulating reasoning and reflection.

A very sophisticated color in all its shades, starting from the clearest also called “dirty white”, passing through the gray tending to blue or brown up to darker shades such as gunmetal gray, anthracite or coal.

In darker shades it is considered professional and is used as a substitute for black when the latter is too heavy.

In its brightest version, gray is dressed in silver. The latter, together with gold and other metallic colors, makes the object on which it is used precious, unique, refined and elegant.

In the packaging there is a tendency to leave the raw recycled gray cardboard exposed, turning the image to a look towards the natural and sustainability. More and more materials are used while maintaining their pure appearance, embellishing them with captivating printing methods or graphics.