Do you know the feeling you get when you unwrap a gift? Well, all the emotions felt in the moment you unpack a product for the first time and you are about to find out what it is, it’s unboxing!
The exponential increase in online purchases has made this moment more and more important. Influencers, indeed, don’t present anymore their latest purchase or a gift received with some photos, they film the entire unboxing, showing every detail of the box. Nowadays, unpacking videos represent an increasingly popular trend, that has seriously grown the relevance of packaging. In other words, unboxing has actually become a powerful marketing tool used by companies to build customers’ loyalty and increase their brand awareness. For this reason, packaging design is a stage that can no longer be overlooked/ignored.
The packaging represents the first impression, it is the first element that will be judged by those who unpack and by those who look the video. How do you create a memorable unboxing experience that evokes emotions and recalls your brand values? Here are 6 tips from the DueGi Packaging Staff:
Just a few tricks are enough to create the so-called WOW effect and impress your customers!