The meaning of Purple

Purple is related to power, nobility, luxury, wisdom and spirituality. Lighter shades are considered more romantic and stimulate creativity, the darker shades are instead associated to wealth, to the sought after, to the exclusive, opinion due to the fact that it was once very difficult to find, just think about the purpura of the ancient Roman, once obtained from a particular mollusk.

In our western culture purple is considered elegant and “extra” at the same time, while in religion is associated to Lent, and so to mourning; in oriental culture it means nobility and longevity; in contrast in China it represent poverty as it is in stark contrast to the imperial yellow, in India it is a spiritual color that contains the vitality and power of red but even the spirituality and depth of blue, it is a symbol of transcendental idealism and influence, even in Thailand it is considered the color of mourning.

In the design, dark purple gives a sense of richness, refinement and exclusivity, while light purple is usually associated with spring and romance. It is a frivolous and funny color that brands can use to challenge conventions and communicate their identity to the world.