The meaning of pink

Pink is a color that menages to positively influence the mood by transmitting hope, security and optimism. The softer shades are welcoming, friendly and conveys tranquillity while the brightest tones give character and energy. It is effective in countering negative moods related to loneliness and counteracts bad thoughts and fears, so those who are surrounded by it have a more positive perception of life.

In oriental civilizations it is the color of modesty and perfection, it is associated with wise people and those who do not boast of their abilities and in religion it is a metaphor of purity and integrity; in Buddhism and Hinduism it is a metaphor for enlightenment and the ability to remain authentic despite bad influences, in India it is considered the mystical color of the ancient philosophers, it represents tranquility, refinement and modesty; in the present and in the West it indicates welcome, dedication, protection, kindness and empathy, in the Christian religion it represents joy; In China this color is associated with the peach blossom, a symbol of rebirth and lasting love.

In design it can be used to communicate playfulness and youth, it generates fascination and fun, if your brand aims at liveliness, pink must be part of your logo.