The meaning of White

White is the color of purity, of goodness and virtue, it is a clean, luxurious, bright color and is a symbol of calming influence and reflection. Associated with luxury because once wearing a white garment meant being able to afford to keep clothes clean, while the sense of cleanliness is the reason why it is used so much in the medical and pharmaceutical fields.

In the West, white is a symbol of purity, in fact it is worn by brides, from children at baptism and first communion; in India it is a symbol of purity and sacrality, it has light inside and it goes well with all colors; in Japan it has more complex and opposing meanings: it is the color of spiritual purification that corresponds to a new phase in man’s life, but also of death, virtue, innocence and truth. In China, white is light, purity and uncontamination, it represents the moon and also in this case it is the color of mourning.

In design white is the fundamental neutral color that when combined with other colors brings out the characteristics of these, otherwise it can be used in simpler and minimalist designs and be combined with other neutral colors. If your brand looks clear and unaltered, the perfect choice is white.