The meaning of Green

Green means peace, good luck, renewal, health, freshness, vitality and it is also the dominant color in the natural world, it surrounds us, and it is no coincidence that the human eye has the peak of maximum sensitivity for the frequencies related to green light, it is absolutely the first color that distinguishes, followed by red and blue in the end. It represent a new beginning and a moment of growth, it is normally used in chromotherapy as it has a series of calming beneficial effects that lead to the reduction of physical stress, relaxation of muscles and stimulates reflex and creativity, it is therefore a color that has the power to calm us and recharge energy at the same time and of which it is difficult to find a negative definition.

In the west it is therefore associated with freshness, with nature, but also with also with change and to the propensity for change and growth; it is highly appreciated in the middle east as it is the color of islam; in india it indicates regeneration and energy and governs individual growth; in China the relationship with this color is ambiguous: it is much loved because of the jade jewels, it indicates harmony, prosperity and health but marketing experts advise against it for packaging as it represent infidelity, in Japan green refers to green tea and matcha tea which are very present and rooted I their culture, they have a traditional festival called “green day” in which respect for nature and its relationship with humans is celebrated, indicates energy, vitality and eternity, color here is simultaneously history, symbol and emotions.

It is a color that encloses the calm of blue and the energy of yellow, in design it has a balancing and harmonizing effect and should be used in projects related to wealth, renewal and nature.