{"id":7356,"date":"2023-08-29T15:37:11","date_gmt":"2023-08-29T13:37:11","guid":{"rendered":"https:\/\/duegipackaging.com\/news-fr\/pantone-2023\/"},"modified":"2023-08-29T15:37:11","modified_gmt":"2023-08-29T13:37:11","slug":"pantone-2023","status":"publish","type":"post","link":"https:\/\/duegipackaging.com\/fr\/news-fr\/pantone-2023\/","title":{"rendered":"PANTONE 2023"},"content":{"rendered":"\n
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Nouvelles couleurs, <\/h3>\n\n\n\n

nouvelles 2390 perspectives !<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n
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Plus t\u00f4t cette ann\u00e9e, les \u00e9chantillons PANTONE Solid Coated et Uncoated ont \u00e9t\u00e9 mis \u00e0 jour. Toutes les recettes de couleurs, inchang\u00e9es de 2010 \u00e0 aujourd\u2019hui, ont chang\u00e9. Dans les nouveaux \u00e9chantillons (cet outil pr\u00e9cieux n’est rien d’autre qu’un catalogue contenant toutes les palettes de couleurs), toutes les couleurs PANTONE m\u00e9lang\u00e9es avec les nouvelles formules 2023 sont donc diff\u00e9rentes des pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n

L’innovation la plus importante concerne les couleurs de base qui sont devenues 23 au lieu des 18 pr\u00e9c\u00e9dentes avec lesquelles sont r\u00e9alis\u00e9es plus de 2000 autres couleurs de la gamme propos\u00e9e par Pantone.<\/p>\n\n\n\n

La comparaison d’un ancien nuancier PANTONE Solid avec la nouvelle version 2023 montre de nettes diff\u00e9rences entre les diff\u00e9rentes couleurs. Si au cours des ann\u00e9es pass\u00e9es, un certain PANTONE a \u00e9t\u00e9 choisi comme couleur de sa marque (par exemple Pantone 2018 U<\/a>), il faudra faire attention aux \u00e9ventuelles variations de ton. Cependant, les nouvelles recettes ont \u00e9t\u00e9 \u00e9tudi\u00e9es pour cr\u00e9er moins de probl\u00e8mes dans le produit fini comme, par exemple, le changement de couleur au fil du temps, avec la lumi\u00e8re du soleil.<\/p>\n<\/div>\n\n\n\n

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Dans la phase de d\u00e9veloppement d’un projet ou dans sa reconstruction, il est important de garder \u00e0 l’esprit de demander \u00e0 notre imprimeur de confiance de consulter les nouveaux \u00e9chantillons de couleurs Pantone pour \u00eatre s\u00fbr du r\u00e9sultat que vous souhaitez obtenir avec la couleur choisie.<\/p>\n\n\n\n

Certaines \u00e9tudes ont montr\u00e9 qu\u2019il faut environ deux secondes au consommateur pour choisir un produit. Anticiper les besoins du client \u00e0 l\u2019\u00e8re du consum\u00e9risme comme aujourd\u2019hui est la d\u00e9cision gagnante qui peut d\u00e9terminer le succ\u00e8s ou l\u2019\u00e9chec d\u2019une marque. Dans ce laps de temps tr\u00e8s court, le packaging et ses caract\u00e9ristiques visuelles jouent un r\u00f4le important pour se distinguer des autres marques. \n \n\u00a0<\/p>\n\n\n\n

Depuis 2000, Pantone \u00ae publie la couleur de l’ann\u00e9e sur le site officiel<\/a>, ce qui pourrait \u00eatre un excellent guide \u00e0 consulter pour votre projet.<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n

EN R\u00c9SUM\u00c9\u2026<\/p>\n\n

Pour garantir l’exactitude, nous vous recommandons toujours de donner \u00e0 nos techniciens un \u00e9chantillon physique de la couleur choisie, comme r\u00e9f\u00e9rence pour la norme \u00e0 suivre lors de l’impression.<\/em><\/p>\n\n

\"La<\/figure>\n","protected":false},"excerpt":{"rendered":"

La diff\u00e9rence entre l’ancien et le nouveau catalogue Pantone […]<\/p>\n

Lire la suite\u2026 from PANTONE 2023<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":7330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"\nPANTONE 2023 | Duegi Packaging %<\/title>\n<meta name=\"description\" content=\"Stai cercando PANTONE 2023? Entra in Duegi Packaging e vieni a scoprire la qualit\u00e0 dei nostri prodotti con certificazioni di qualit\u00e0. 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